Openfield was present at Microsoft TechDays : The digital transformation

Openfield was present at Microsoft TechDays. Microsoft TechDays allow thousands of IT professionals, developers and decision-makers to take a look at the latest Microsoft innovations and find out more about the scale of the stakes involved in the digital transformation.

At this year’s event, participants were able to attend the many workshops, roundtables and conferences to discuss the challenges facing marketing, namely data collecting and Customer Relations Management, on and off-line customer experiences, as well as mobile apps.

Cyril Smet, Founding Partner and CEO in charge of Commercial Development, was there representing Openfield in a conference on Disruptive Innovations and new Business Models. He talked in particular about our use cases and connected sports venues.

To find out more, read the report of the event on MBA MCI’s blog.