Opening by Altarea of its connected regional shopping mall Qwartz

Opening by Altarea of its connected regional shopping mall, Qwartz

As part of its partnership with Altarea Cogedim, Openfield is developing a Business Intelligence and Client Relationship Management solution within Qwartz, the first connected regional shopping mall operated by the group in Villeneuve-la-Garenne (Grand Paris, France).

Using Openfield’s strategic and innovative solution, the mall’s managers have an additional and real-time key to understanding customer journeys and improving decision-making in the everyday management of the mall.