happy fans

Using big data to create smart venues = happy fans

Imagine you are a season-ticket holder for your favorite football team, and you and your family never miss a game at your local stadium. On game day, you’re getting things ready to head out when you receive a text message warning you that traffic is bad, and if you want to make the coin toss, you should probably leave soon. Wow, that’s a nice surprise.

Read the full article on Microsoft’s Partner blog.