Openfield at Microsoft WPC 2014 in Washington

At Microsoft Worldwide Partner Conference 2014 in Washington, the Openfield Team introduced its innovative Data Management solution during a talk led by Cyril Smet, CEO and cofounder.

Entitled “Big Events and Smart Venues: How BI Can Boost Your Business in a Cloud-Powered Data Storm”, it was an opportunity to talk about how Openfield makes use of Microsoft Azure to deliver personalized, data driven experiences.

Managing a stadium is comparable to welcoming and managing the population of a small town in the space of just a few hours – collecting, analyzing and leveraging a real torrent of data. 

Getting it right creates unique and high quality customer experiences: Personalized, targeted and automated moments that drive customer satisfaction and business ROI.