Siec’LAB Challenge : Imagining the shopping experience of tomorrow
For the 3rd successive year, the Siec’Lab Challenge was organized by the Siec Retail and Real Estate exhibition, in association with the Internet and Multimedia Institute (IIM).
In partnership with Altarea Cogedim and Openfield, this Hackathon challenged over a hundred students from the Institute to “revolutionize the shopping experience of tomorrow”.
Philippe Prudant, Openfield’s CEO in charge of Innovation, and Cécile Hullin, Marketing and Consulting Director, were on the Jury responsible for selecting the six teams that would finalize their projects in public during the Siec event.
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