Cortana Analytics

Openfield Uses Cortana Analytics to Get Ahead in the Marketing Game

Beyond evoking passion among fans around the globe, professional soccer is also big business. Top clubs draw tens of thousands of fans into stadiums each game and their annual ticket revenues can reach one hundred million dollars or more. Marketing and user engagement are critical in this industry since a few percentage points of difference in attendance can result in millions of dollars of revenue impact…

Read the full article on Microsoft’s blog.