“Augmented Retail” was key focus during Paris Retail Week

“Augmented Retail” was key focus during Paris Retail Week

From the 12th to the 14th of September, Openfield was present at Paris Retail Week, the most important on and off-line retail event in Europe, on the Microsoft Dynamics stand.

Now in it its 30th year, this exhibition, organized by Equipmag and E-Commerce Paris, has been covering every aspect of the retail sector, both physical and digital. The theme for 2016 was in fact “Augmented Retail”.

Cécile Hullin, Openfield’s Marketing & Consulting Director, led a workshop on digitalizing the point of sales. It was the opportunity to show how to create an augmented customer experience thanks to our Data Factory, our GéoBI™  and CRM solutions. As an illustration, we have shown the customer journey of our emblematic shopper, “Sonia”.

To find out more, go to the exhibition’s website.
Discover our pictures, the official pictures, as well as Equipmag’s and E-Commerce Paris‘ videos.