forrester & Openfield The hidden power of mobile

“The Hidden Power of Mobile” by Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

Openfield is in the Forrester article :  “The Hidden Power Of Mobile”.

Why read this brief ?
Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer online and offline behaviors. This report reveals how marketers can tap the full potential of mobile by measuring the impact of mobile on offline, overtly integrating mobile and offline advertising, and leveraging mobile contextual data for insights and attribution.

Read the article : “The Hidden Power of Mobile“. [Subscribers only ]