annuaire MMA - Openfield Data DMP

Openfield among mobile advertising players – MMA

In partnership with the Syndicat des Régies Internet (SRI), the Mobile Marketing Association France (MMA) realized a mapping of mobile advertising actors operating on the French market.
This mapping identifies more than one hundred mobile advertising players, segmented between “buyers”, “sellers” but also “data”.

Openfield is a mobile advertising player.

annuaire MMA - Openfield Data DMP
The Mobile Marketing Association France and the SRI publish a map of the main players in mobile advertising on the French market.

This mapping identifies more than one hundred mobile advertising players, segmented between “buyers” (agencies, trading desks, DSP, …), “vendors” (advertising agencies, advertising networks, SSP, etc.) “(Attribution, visibility, analytics, DMP, data providers, …).

Openfield is part of this mapping in the “Data” section thanks to its DMP.

Find the source article here and you can download the infographics here.
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