Openfield in Digital Benchmark by EBG

Openfield attend to The Digital Benchmark by EBG

 Since 1998, the Electronic Business Group (EBG), with more than 660 member companies and 160,000 digital professionals, is the leading business club in the French digital market.
For the second year in a row, EBG is launching the Digital Benchmark, which offers the best digital marketing solutions.

Openfield is referenced in the “Digital Benchmark of EBG

Since 1998, the Electronic Business Group (EBG), with more than 660 member companies and 160,000 digital professionals, is the leading business club in the French digital market.
Most French and international brands operating in France are members, as is Openfield (eg L’Oréal, Louis Vuitton, Amazon, Coca-Cola, etc.).

The Benchmark by EBG will bring together, over three days, 600 digital makers of global brands, around fifteen workshops, keynotes, workshops, international panels, one-two-one business meetings and two dinners with 600 European brand leaders, sharing their experiences and confronting the problems of single cross – cultural marketing and technological points of view.

The Platform: Source, Compare & Evaluate Digital Technologies

Marketing technologies are constantly multiplying without a clear vision for brands. The Benchmark by EBG online platform dynamically and simply analyzes and maps key players of selected categories. We compare martech solutions’ functionalities, ensure they are are compatible with vendor specifications and ask brand users for their assessments

Inspire & Innovate

In addition to benchmarking, we look beyond tomorrow with subjects such as Artificial Intelligence and Blockchain. We will also meet selected successful startups, who will pitch innovative solutions that are expanding into France and the rest of Europe.
Source : « The Digital Benchmark »

 

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