Press releases

annuaire MMA - Openfield Data DMP
Openfield among mobile advertising players – MMA

In partnership with the Syndicat des Régies Internet (SRI), the Mobile Marketing Association France (MMA) realized a mapping of mobile advertising actors operating on the French market. This mapping identifies more than one hundred mobile advertising players, segmented between “buyers”, “sellers” but also “data”. Openfield is a mobile advertising player.

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Cécile Hullin, interviewed by mobile marketing association
Openfield presented by the Mobile Marketing Association France

The Mobile Marketing Association France (MMA) is the only Association dedicated to Marketing, Advertising, CRM and Commerce on smartphones, tablets and connected objects. Openfield is a publisher of a Data Management Platform (DMP) for physical locations that allow its customers to better understand the behavior of their visitors, that’s the reason why we are a…

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Capital Magaazine interviewing Openfield
Openfield is a “Compagny to follow in 2017” by Capital.fr

“The companies to follow in 2017, in this section, the filmed interviews of these managers and non-standard business leaders who knew how to make a difference. They give us the keys to their success and explain how they have generated, taken over or developed their organization around their passions, their values, their asperities and their…

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forrester & Openfield The hidden power of mobile
“The Hidden Power of Mobile” by Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom…

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Altarea Cogedim relies on Microsoft solutions to treat and enrich customer data

Microsoft Ideas has released a video of the Qwartz Mall. This commercial center of Altarea Cogedim, is the first ever connected shopping mall opened in the region of Paris. It highlights the data collection and treatment solutions offered by Openfield, entirely based on Microsoft technologies : Dynamics, Azure, SharePoint and Power BI. Thanks to our…

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A profiling of the parking at the checkout thanks to your data
Customer Profiling From The Parking Lot To The Checkout

There are companies collecting data for connected shopping malls. In some connected shopping malls, customer paths are analyzed thanks to data. You park in the shopping mall’s car park ? A software will figure out how much time you stay thanks to your license plate and their video surveillance… Read the full article in Les Echos…

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Altarea Cogedim
Altarea Cogedim Improves Its Customer Knowledge Thanks To Openfield

Accessing clients’ data, knowing their journey and purchases better, sending them targeted and geo-contextualized messages… Altarea Cogedim developped this new field of expertise by acquiring roughly 25% of Openfield’s capital. Read the full article on LSA Conso (in french)  

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connecting cisco
Connecting Online And In-Store Retail Channels

Imagine a mall where air conditioning adjusts to accommodate numbers. Shoppers get special offers on their smartphones. And retailers know how many people pass their doors. That’s Qwartz. Click here to read the full article.  

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Cortana Analytics
Openfield Uses Cortana Analytics to Get Ahead in the Marketing Game

Beyond evoking passion among fans around the globe, professional soccer is also big business. Top clubs draw tens of thousands of fans into stadiums each game and their annual ticket revenues can reach one hundred million dollars or more. Marketing and user engagement are critical in this industry since a few percentage points of difference…

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